Think About What Your Customer Wants

55

By C. K. Lowe

Unfortunately, I've had to endure further dealings with "Reese Stores." One thing I noticed: Reese's employees were quick to tell me what was good for Reese--rather than what was good for me. Example, "Well, I'll tell them, but you know, it's Friday, so you probably won't hear back until Monday or Tuesday." Gol-ly! Who's the customer here?

I won't bore you with other particulars, except to say I found the company rigid in the extreme (demanding receipt information that should have been in their database, for instance). And much, much less than helpful.

Know what I did? Just out of curiosity, I Goodsearched "[Name of Store] s***s." Know how many entries I found? More than one thousand! What does this tell us about Reese Stores?

What it tells me is, after this transaction is concluded, RS will no longer be part of my shopping experience. Good riddence, difficult store.

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