How to Reach Potential Customers

56

By C. K. Lowe

Let Me Save Your Company Some Money

If you want my business:

Don't keep telling me how important my call is, or that recording it will assure quality. Hasn't happened yet.

I don't want a commitment (at least where Internet sales are concerned)! Please don't waste my time by forcing me to choose a password I'll forget, so that, next time I visit your site, I'll have to wait around for you to remind me of the password I didn't want in the first place.

Please leave me alone! When I look at email, I want to look at email--not endure fluttering, flickering and flashing on the periphery. (That goes double for noise.) For the love of all things holy, spare me the dancing skeletons, moving contact lenses, jubilant mortgage holders, tattooing needles and the whole obnoxious parade. I'll like you better for it. At the very least, I won't hate you.

As far as I know, pop-ups have never sold anything.

My ZIP code, age, geographical area and annual income are none of your business.

I'll be pleased to fill out a survey, but remember that I'm doing this for your benefit, and don't insist I answer questions I don't care to.

Please don't leave me hanging. If you have no choice but to put my call on "hold," at least give me the option of blessed silence. No one needs to be shouted at while waiting for someone to answer their call.

What's your pet marketing peeve? Let me know.

Comments

glycodoc profile image

glycodoc 4 years ago

Sounds like a bad hair day - but I agree that other than some basic information all that other stuff is really not neccessary to visit a website or get an email account.

C. K. Lowe profile image

C. K. Lowe Hub Author 4 years ago

Bad hair day? You mean me? Technically, you're right! My hair looks dowright goofy at the moment. Hope you're enjoying a happy day. :-)

Thanks for checking in,

C

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